This article first appeared in The Edge Financial Daily, on March 17, 2016.

The year 2016 marks yet another accomplishment for Hublot as the fine watchmaker expands its wings to the heart of Kuala Lumpur in Suria KLCC. The second boutique in Malaysia, the first being in Starhill Gallery, the store’s design was inspired by the creation of a beautiful space that is both evocative and welcoming with the use of simple, elegant and sophisticated materials.

Hublot is headed by chairman Jean-Claude Biver and chief executive officer Richard Guadalupe, both of whom are responsible for turning the Hublot brand into a genuine success story with timepieces that represent the symbols of a constantly evolving tradition. From watch wizardry and revolutionary materials to world-class collaborations such as Fifa World Cup and Ferrari, Hublot characterises itself through the “Art of Fusion” philosophy, bringing tradition into the future.

The Hublot KLCC store boasts a special animated showcase which provides a unique interactive experience of all the latest Hublot timepieces available. This display is an element central to the Art of Fusion theme that the Hublot DNA focuses on. Upon entering the boutique, a subtle interplay of materials and designs provides a luxurious and elegant ambience to the boutique, with intertwined panels in shades of grey and black separating sections of the boutique. A built-in display window, named the Million Dollar Wall, captures the client’s attention by highlighting limited collection timepieces shown to the best of their advantage.

Further inside the boutique, a private lounge area separated by Hublot monogram panels will welcome one to relax within the sophisticated ambience of the store while appreciating the brand’s flagship collections such as Big Bang, Classic Fusion, King Power and Spirit of Big Bang. 

Eight years ago when Hublot opened its first store in Kuala Lumpur, it was the first Hublot boutique to be opened in Asia and only the third boutique to be opened in the world.