This article first appeared in The Edge Financial Daily on August 21, 2019

KUALA LUMPUR: Sime Darby Property Bhd announced yesterday that its Serenia Arina development, the third offering under the Serenia City township in Sepang, Selangor, has been taken up by more than 91% in a single weekend.

This, the developer said in a statement yesterday, proves that demand for property in Kuala Lumpur’s southern growth corridor continues to be unrelenting, as buyers took full advantage of the Spotlight 8 campaign and rushed to snap up 160 units of the 175 double-storey link houses on offer over the weekend launch.

Sime Darby Property general manager Mohd Idris Abdullah said the initial plan was to launch only 100 units of Phase 1 but due to the overwhelming response, the group has now decided to open up an additional 75 units of Phase 2 for Serenia Arina.

“We are excited by the overwhelming public response to Serenia Arina. This proves that demand for residential developments in Sepang remains strong despite the current market conditions,” he said.

“Strategically located in a well-planned suburb and well-connected by land, air, and rail, the township boasts plenty of essentials including hospitals, schools, shops and restaurants nearby,” Mohd Idris said.

Serenia Arina is a 22-acre (8.9ha) freehold development within the township that comprises 200 units of 22ft x 75ft double-storey link homes with built-up areas starting from 1,946 sq ft to 2,152 sq ft.

Slated for completion in August 2021, the development will see the 25 remaining exclusive residential units facing a six-acre lake in Aman South Park launched within the month.

The launch, which is in conjunction with the Spotlight 8 campaign, offers customers the opportunity to buy Sime Darby Property’s wide range of properties, including new launches, across all its townships in the Klang Valley, Negeri Sembilan, and Johor via Weekend Superdeals.

Spotlight 8 runs from July 13 to Sept 29, 2019, with superdeals and new launches happening every weekend throughout the campaign period.