Sime Darby Property to launch RM800 mil Senada Residences next month

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KUALA LUMPUR (Aug 24): Sime Darby Property Bhd, the property arm of conglomerate group Sime Darby Bhd, will be launching Senada Residences, which forms a part of the rebranded RM8 billion gross development value (GDV) Alya Kuala Lumpur, in September.

Sime Darby Property managing director Datuk Jauhari Hamidi said the RM800 million GDV project will be the first launch of Alya Kuala Lumpur.

"Senada, which will be the first launch for Alya Kuala Lumpur, is located next to [Sime Darby Convention Centre]. It's going to be launched in the first week or mid-September, and we are very excited about it," he said.

He explained that the development will comprise four retail podium blocks, two residential towers with 429 units of serviced apartments and suites, and an office complex.

"We are also thinking about rebranding the convention centre to Alya Convention Centre," added Jauhari.

The 360-acre Alya Kuala Lumpur development will comprise eight development parcels over 61 acres covering residential, commercial, retail and hospitality components.

Jauhari was speaking to the media today at the launch of the rebranded TPC Kuala Lumpur, formerly known as Kuala Lumpur Golf and Country Club (KLGCC), after the golf course secured the licensing rights to join the PGA Tour's Tournament Players Club (TPC) network.

Also present during the press conference were PGA Tour vice president and executive director Todd Rhinehart, PGA Tour deputy commissioner Jay Monahan and TPC Kuala Lumpur chief executive officer Steven Thielke.

TPC Kuala Lumpur is the first golf facility in Southeast Asia to join the TPC network, and is also the first in the region to host an official PGA Tour event.

"We are delighted to have our newest licensed TPC located at the heart of Kuala Lumpur in Malaysia. TPC Kuala Lumpur is an excellent facility with world-class amenities and has distinguished itself as an outstanding host site for the CIMB Classic.

"We are also excited that TPC Kuala Lumpur potentially can serve as a catalyst for more TPCs to emerge in Asia with the rapidly growing number of Asian golfers," said Monahan.

Besides the CIMB Classic, TPC Kuala Lumpur also hosted the Sime Darby LPGA Malaysia and the European Tour's Malaysian Open between 2013 and 2015. Members of TPC Kuala Lumpur will also enjoy access to 34 clubs including TPC Sawgrass, TPC Scottsdale and TPC Harding Park.