Retail: Parkson KLCC gets a sophisticated revamp

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This article first appeared in The Edge Financial Daily, on October 1, 2015.

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Parkson KLCC is back in the spotlight once again with a new makeover and stylish relaunch. The three-level department store is now complete with its own beauty spas, personal shoppers, ice cream corner and over 200 brands under one roof. The classy atmosphere of the department store and tasteful décor will further elevate your shopping experience and promise to have something for everyone. 

For the beauty addict, Parkson has an entire floor dedicated to cosmetics and fragrance labels to satisfy your fancy. Home to brands such as Estée Lauder, Guerlain, Sulwhasoo, Dior and Atkinsons (which is exclusive to Parkson), this floor caters to both men and women who fancy trying the store’s many beauty spas. 

The department store also has a large selection of international clothing brands. The aspiring gentleman can now choose from respected brands like Kenneth Cole, The Class, Geoffrey Beene and Pepe Jeans to up their style credentials. For the ladies there is a choice of fashion labels such as Love Moschino, Karen Millen and Truco as well as high street brands such as Miss Selfridge and Warehouse. Parkson is also now has a choice of modest apparel for Muslim customers from homegrown labels such as Variante and Amin Jauhary for the ladies, and EMZN for the men. 

Shoes, bags and accessories are fashion necessities you can never have enough of and Parkson KLCC does not disappoint. Ladies can channel your inner Carrie Bradshaw by choosing between picks from the brands under Club 21 and luxury labels such as Manolo Blahnik and Vivienne Westwood. Take the dapper route for men with labels such as Church’s and Obermain, where you can choose between leather oxfords and boat shoes. 

The fun does not stop as the children’s section is a mixture of both fun and whimsical. The Junior City section is home to an impeccable selection of luxury labels such as Paul Smith Junior, Junior Gaultier, Armani Junior and Junior Versace. There are also stylish kid soles from brands like Heelys, Birkenstocks and Skechers. The section is also host to a range of toy brands such as Hot Wheels, Lego and Sesame Street. 

A combination of elegance, luxury and style, Parkson KLCC is redefining the retail scene in Malaysia with its range of brands and services.