Saturday 04 May 2024
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KUALA LUMPUR (Feb 04): Prudential Assurance Malaysia Bhd (PAMB) aims to raise RM100,000 for the Pink Ribbon Deeds (Pride) Foundation, by contributing RM90 for every enhanced PRUlady policy sold for 90 days, beginning today.

PAMB Chief Marketing Officer Fiona Liao said, the plan — which debut in 2001 — had undergone a significant facelift, to incorporate new features that cater for women.

"Among the improved features of the plan, include life change benefits — which provides policyholders with cash rewards, as they experience significant events, such as marriage and child birth.

"The Pride Foundation is aimed at increasing awareness, and improve accessibility to treatment and care of breast cancer," she said, in a statement.


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