KUALA LUMPUR (Jan 13): Public relations (PR) outfit Pi PR Consultancy Sdn Bhd has launched video-press releases (VPR) as part of its services.

In a statement today, the boutique firm which provides PR and media services to a host of foreign and domestic companies, primarily in the ICT and technology-centric fields, said VPRs are the tools which the market now need, in order for greater reach to TV stations.

Pi Media Productions head Anne Edwards said VPRs are no different than the Traditional Press Release that PR communicators and practitioners had been churning out daily, as the medium to disseminate their clients’ news announcements.

“The biggest difference with VPRs is that, that same client’s news message is captured and delivered in video format — which makes a world of difference to TV Broadcast media”, she said.

Meanwhile, Pi PR's managing director Lee Tin Ting said broadcast TV remains a powerful medium that is driven by the digital trend.

“This is why we believe that VPRs are the way to go today. All PR agencies need to acknowledge this fact, to start offering this media services, if they are serious about supporting and reaching out to TV channels — whether free-to-air, satellite, cable or online TV,” she said.

Lee said some of the firm’s clients which have recently subscribed to the VPR, include Malaysian Biotech Corporation (BiotechCorp), Freenom, 11Street.com, Barracuda Networks, Kelly OCG, UforLife and Bean & Beans.