KUALA LUMPUR (May 14): Now that local fintech and loyalty platform Fave has been acquired by digital merchant commerce player Pine Labs, the companies will be looking to close the payments loop, so to speak.

Together, they are on course to provide solutions that would encompass both merchant payments on the one hand, as well as customer retention capabilities on the other. 

Pine Labs out of India has spent the last few years building a comprehensive lead in the digital payments space at the enterprise level in that country. But CEO Amrish Rao tells DigitalEdge he had been looking for an effective solution to build consumer loyalty for his company's ecosystem of half a million merchants. With Fave, Amrish believes he's finally cracked the code.

Meanwhile, Joel Neoh, the Malaysian founder of the popular fintech platform Fave, takes on the herculean task of expanding the business' QR-code payment and loyalty proposition into the much larger Indian market.

Read more about it in The Edge Malaysia weekly DigitalEdge's April 19 edition.

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