KUALA LUMPUR (Aug 23): Nestle (M) Bhd has launched Starbucks at Home, a new range of premium coffee products — including Starbucks capsules — for consumers across Malaysia and Singapore.

The range of Starbucks At Home coffee not only marks the first time Starbucks coffee entering Malaysia and Singapore in-home, but is also the first product launch since both companies joined forces in August 2018.

It consists of 11 products, including whole bean and roast and ground packaged coffees made from high-quality, ethically-sourced Arabica coffee, and Starbucks capsules developed using Nescafe Dolce Gusto proprietary coffee and system technologies.  

In a statement, Juan Aranols, chief executive officer of Nestle, said the group is better positioned to offer the best coffee choices to further delight consumers in the two countries.

“The alliance between Nestle and Starbucks brings together the world’s most iconic coffee brands — Nescafe, Nespresso, and Starbucks — to unlock the exciting opportunities in the growing coffee market in Malaysia and Singapore.

“Our companies have a deep business foundation in this market and we share common values and the same passion for coffee. This global alliance will help grow both the in-home and out-of-home coffee markets, through exciting innovations and coffee solutions that will cater to a wider consumer group,” he added.

Through the Starbucks at Home range, consumers can now recreate Starbucks signature flavours in the comfort of their home. The official products will be available on Lazada (Malaysia) and FairPriceOn (Singapore), as well as on Nescafe Dolce Gusto’s web store, starting next Monday.

“With this launch, we will be able to accelerate the innovation and development of the coffee category and bring consumers a more convenient, customised and high-quality coffee offerings,” said Othman Chraibi, business executive officer at Nestle’s beverages business unit.

In the next phase of launch, the “We Proudly Serve Starbucks”, which offers integrated business solutions for foodservice outlets, will see the introduction of signature Starbucks coffee taste profile and flavours to serve the unique needs of foodservice customers.

Nestle, through the global coffee alliance, has the perpetual rights to market Starbucks consumer packaged goods and foodservice coffee and tea products around the world, outside of Starbucks locations and excluding ready-to-drink products.

The collaboration capitalises on Nestle’s system know-how, as well as its manufacturing and distribution expertise, and builds on Starbucks firm premium position of high-quality coffees and signature flavours.

Nestle said the alliance will consolidate its leading position in the global coffee business and expand the global reach of the Starbucks brands in consumer packaged goods and foodservice.