Naza to unveil first Asean-made Peugeot 207 model

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KUALA LUMPUR: The Naza Group yesterday said it was ready to unveil its first-ever Asean-made Peugeot 207 model manufactured in the group’s Kedah assembly facility.

“We are happy to report that all systems are ‘go’ for the 207. It is a first step towards an increased Peugeot presence in Asean, using Malaysia as its base,” Nasim Sdn Bhd CEO Sheikh Mohd Nasarudin Nasimuddin said in a statement yesterday.

“PSA Group’s (which owns the Peugeot and Citroën car brands) support is a sign of determination to further improve the efficiency of its global production system.”

Nasim, which is under the Naza Group of companies, is the official distributor of Peugeot in Malaysia while Naza Automotive Manufacturing (NAM) Sdn Bhd, also a Naza Group member, owns the car manufacturing plant in Gurun, Kedah.

Naza, in its statement, said it expects to produce about 5,000 units of the Peugeot 207 annually to meet domestic and Asean market demands. Naza’s RM500 million facility in Kedah employs 1,000 staff and has a capacity to produce 55,000 units annually.

Naza added that PSA Group’s Asian operations CEO Gregoire Olivier and PSA Group’s Asian operations sales director Jean-Yves Dossal had “endorsed” the Malaysian-built 207 after receiving an update briefing by NAM and Automobiles Peugeot staff stationed at Naza’s manufacturing plant in Gurun, Kedah.

Nasarudin also hailed Olivier’s visit as a “testament” to PSA Group’s support and confidence in the Naza Group’s manufacturing quality, manpower and local vendor base.
This article appeared in The Edge Financial Daily, October 6, 2010.