KUALA LUMPUR (Aug 2): mTouche Technology Bhd is collaborating with Thai software, platform and artificial intelligence (AI) technology development company Octa Gravity Co Ltd to enhance its digital media offering in Southeast Asia.
In a filing with Bursa Malaysia, mTouche said it entered into a master collaboration partnership agreement with Octa to jointly develop and market the digital media and infotainment platform, enhanced with the OCTABrain technology.
Under the agreement, mTouche will also obtain the exclusive rights to market and commercialise the newly developed platform for markets in the Southeast Asian region including Malaysia, Thailand, Indonesia, Singapore, Vietnam, Cambodia, Philippines, Myanmar, Laos and Hong Kong.
Octa, having substantial resources, expertise and software engines, specialises in AI technology, cloud computing, image processing, entertainment application and computer game development.
mTouche said Octa's expertise came from many specialists from various segments who have worked with several well-known global leading tech firms as well as researchers from a renowned university in Thailand.
In a separate statement, mTouche said it and Octa will make "significant mutual commitments and investments" in AI technology, enhance product development and go-to-market efforts of the new digital media and infotainment platform, secured database solution, data analytic tools and any other related solutions as the smart technologies to the platform.
"The alliance between the companies is a long-term collaboration which expected to deliver the enhancement to the data analytic with the ultimate goal to build up deep learning framework and smart decision-making capability within the next five years during the contract period," it said.
The OCTABrain AI engine can be integrated to any social network and online advertising network, adding human thinking to the platform with the ability of in-deep users behaviour analysis, finding consumer insight, stimulate consumer demand and choosing the right AdNetwork for effective marketing campaigns.
"The machine learning technology can help the platform to learn from online user activities which will enable the social platform to understand the user behaviour and insight," mTouche said.
"Together with smart decision-making capability of the AI unit, any decision making needed for all digital marketing activities will be made smartly in real time without human intervention," it added.
Meanwhile, mTouche's executive director Tang Boon Koon said the market value of the digital media advertising space in Malaysia, Thailand, Indonesia, Vietnam, Philippines, Singapore and Hong Kong is estimated at US$2.69 billion (RM11.5 billion), based on a research by eMarketer in collaboration with IAB Singapore.
"mTouche must take the initiatives to firmly grasp this new stage of development for artificial intelligence and create a new competitive edge through digital marketing automation by offering the right product to the right target at the right timing with the optimum marketing mix," Tang said.