Mercedes-Benz says new C-Class will be hot seller

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SHAH ALAM: Mercedes-Benz Malaysia Sdn Bhd is optimistic that its newly-launched sedan C-Class CKD (completely knocked down) will be welcomed by Malaysians, based on their response to its previous equivalent model.

“We launched the C-Class CBU (completely built up) in September last year, which was a huge success for us with high orders [so] we are very optimistic that this (C-Class CKD) will be a hot seller for us,” Mercedes-Benz Malaysia sales and marketing vice-president Mark Raine told reporters after the C-Class Driving Experience event in Shah Alam yesterday.

The new C-Class has two models: the C200 Avantgarde (RM269,888) and the C250 Exclusive (RM299,888). Prices quoted are for on-the-road, without insurance.

Raine also noted that the luxury vehicle maker’s products have been positioned correctly to fit local buyers.

Both models of the rear-wheel drive sedan house a 2.0-litre turbo-charged engine and features the Mercedes-Benz’s electronic stability programme (ESP).

The ESP is a safety system installed to detect driving situations under critical limits of roadholding, and brakes individual wheels automatically, which helps the driver stabilise the vehicle and adjust the engine output accordingly.

The company claimed that this system augments the functions of the anti-lock brake system and acceleration skid control by promoting directional stability and road adhesion.

 

This article first appeared in The Edge Financial Daily, on April 24, 2015.