KUALA LUMPUR (July 18): Maybank today announced the extension of its regional co-brand partnership with Manchester United FC.

The five-year agreement, which covers Malaysia, Singapore and the Philippines, will continue from the 2019-2020 season.

Maybank in a statement said the renewal reflects the success of the partnership in helping the bank to engage more with its customers in key markets and enhance its global brand awareness.

The relationship will also continue to play an important role in boosting its global profile and supporting the business growth of its card products, namely credit cards and debit cards.

“The Maybank Manchester United credit card continues to be very well received in Malaysia and recorded a healthy growth of about 12 per cent in card base and 15 per cent in card billings last year,” said Maybank, community financial services, group chief executive officer, Datuk John Chong.

Maybank is currently the leader in the cards business in Malaysia with over 14 million credit cards, charge cards and debit cards in circulation.

The bank commands an over 20 per cent market share for credit and charge cards in the country, and over 28 per cent for debit cards.

“Our partnership with Maybank is one of the longest and most successful financial services partnerships the Club has had to-date.

“It is testament to Maybank’s dedication to delivering engaging and beneficial campaigns for its clients,” Manchester United Director of Partnerships, Sean Jefferson said.