KUALA LUMPUR (Sept 9): Malaysia Aviation Group Bhd (MAG) has teamed up with the Singapore Tourism Board (STB) to promote Singapore as a destination of choice for travellers.

In a joint statement, MAG and STB said the partnership will give STB exclusive access to MAG’s portfolio of travel and lifestyle-related services, which include both Malaysia Airlines and FlyFirefly Sdn Bhd.

"This partnership will also leverage Malaysia Airlines' tour operating arm, MHholidays, providing curated travel packages for single to group travel, including flights, hotel stays, attractions and new experiences in Singapore.

"Additionally, the partnership will allow both MAG and STB to explore tourism recovery initiatives. These include new business opportunities, joint marketing campaigns, branding, and promotional activities as well as engagements with in-market influencers and content partners to showcase Singapore as a destination," they added.

Malaysia Airlines and Firefly currently provide direct flights to Singapore from Kuala Lumpur, Penang, Kuching and Kota Kinabalu.

MAG group chief executive officer Captain Izham Ismail said as a global airline with a significant presence in the Southeast Asia market, the national carrier believes it is well-positioned to drive demand to one of its key markets Singapore, and lead the travel revival between the two countries through its expanded offerings and products.

“Malaysia has always been a top source of visitors to Singapore, so STB’s strategic partnership with MAG will play a key role in driving tourism recovery efforts and reinforce Singapore’s position as a top leisure and business destination. We are confident that this partnership will reach out to more travellers from Malaysia and help them to discover the wide range of new experiences, events, and activities in Singapore,” STB chief executive Keith Tan said.