KUALA LUMPUR (Jan 22): Malaysia Airports Holdings Bhd (MAHB), together with three major airlines — Malaysia Airlines Bhd, AirAsia Group Bhd and Malindo Airways Sdn Bhd, have pledged their support to promote Malaysian palm oil, according to the Ministry of Primary Industries.

The four aviation players expressed their support to further boost the ministry's 'Love MY Palm Oil' campaign during meetings with the Minister of Primary Industries Teresa Kok, when she informed them about her aspirations and plans to promote palm oil, the ministry said in a statement.

This, according to the ministry, means they will spread the message of their support to foreign visitors through various channels, including their digital info screens, in-flight magazines and entertainment systems, and art and product displays.

"I am glad that MAHB and the airlines have displayed their patriotism by supporting our campaign to further elevate the image of palm oil. Their efforts will also help us counter misperceptions on palm oil created by the aggressive anti-palm oil campaigns.

"I hope many more industry players will come forward and join us in this cause to protect our nation's largest commodity that has been the source of livelihood and jobs for three million people in Malaysia," said Kok.

The campaign will be carried out throughout this year with the aim to instil national pride and greater appreciation for Malaysian palm oil, focusing on socio-economic, health, nutrition, food and non-food applications.

"Events and activities are catered to different stakeholders including industry members, professionals, students, academia and the general public," the ministry added.