Mah Sing’s GrabMyHome campaign launched, to rebrand Southville City

This article first appeared in City & Country, The Edge Malaysia Weekly, on June 15, 2020 - June 21, 2020.

The Cerrado Suites serviced apartment development will comprise four 35-storey blocks with a total of 738 freehold units

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Mah Sing Group Bhd launched its GrabMyHome campaign during the Movement Control Order (MCO) period, and buyers of homes at its Southville City township in Bangi stand a chance to win a Honda City or ­Perodua Myvi car.

“With the GrabMyHome campaign, our aim is to boost sales during the MCO and Recovery MCO (RMCO) period through a digital platform. We would like to promote our Southville City, namely the unsold units at Cerrado Suites (Phase 1), which will be ready for vacant possession this month, and Sensory Residence (Phase 1),” Mah Sing CEO Datuk Ho Hon Sang says in an email.

The group also plans to rebrand the 428-acre Southville City in September. There will be more launches of ongoing projects in the township in 1Q2021. “Cerrado Suites (Phase 2) is already open for registration and will be launched in 1Q2021,” Ho says.

Occupying a 9.29-acre parcel, the Cerrado Suites serviced apartment development will comprise four 35-storey blocks with a total of 738 freehold units. Launched in 2016, Phase 1 is 85% taken up. The units in the upcoming Phase 2 will have built-ups of 668 to 851 sq ft, with tentative selling prices of RM405,000 to RM512,000. “We are also offering booking fees as low as RM500,” says Ho.

Ho: Our aim is to boost sales through a digital platform (Photo by Low Yen Yeing/EDGEPROP.my)

As for Sensory Residence, it is located on a 5.73-acre site and will have four 38-storey blocks comprising a total of 488 freehold units. Launched in 2018, Phase 1 is 40% taken up.

Residents will enjoy easy access to a wellness centre, a riverside walk, a 13km bicycle and jogging path, a summit park, the Savanna Plaza and schools.

Southville City is accessible via major highways such as the Kuala Lumpur-Seremban Highway, Kajang Dispersal Link Expressway (SILK), Lebuhraya Kajang-Seremban (Lekas) and South Klang Valley Expressway. The township also has good road networks to major town centres in the Klang Valley such as Kuala Lumpur, Kajang and Putrajaya.