Friday 26 Apr 2024
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This article first appeared in The Edge Financial Daily, on January 12, 2016.

SEOUL: Chat app operator Kakao Corp yesterday unveiled a US$1.6 billion (RM7.04 billion) deal to buy control of South Korea’s top music streaming service provider, tapping the market for Korean pop to diversify revenues and even expand offshore.

The South Korean firm said it would buy a 76.4% stake in MelOn streaming service operator Loen Entertainment Inc for 1.9 trillion won (RM6.9 billion). Leon also owns its own record label with “K-Pop” artists such as IU.

The deal, Kakao’s biggest since its 2014 all-stock merger with web search operator Daum, gives the mobile chat company access to the biggest streaming service user base in South Korea as well as a library of popular music content.

It will also give the operator of the country’s dominant chat app, KakaoTalk, a head-start on Swedish music streaming service Spotify, which has yet to be launched here. — Reuters

 

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