KUALA LUMPUR (June 10): Telekom Malaysia Bhd’s pay television HyppTV will continue to collaborate with Malaysian production houses to bring more local entertainment to Malaysian viewers.

Telekom Malaysia executive vice president of new media Jeremy Kung Eng Chuang said there are currently limited Internet Protocol television (IPTV) and cable TV that promote the local entertainment industry.

"This has prompted the group's interest in developing the niche market, to cater to Malaysian viewers in general," Kung told The Edge Financial Daily, after unveiling two new and exclusive local drama series that will be aired on HyppSensasi here today.

"This is also inline with our aspiration of becoming the top TV operator in Malaysia, offering unique and exclusive local drama and television programmes, specifically for Malaysian viewers," Kung added.

The two new local dramas are "Puteri Gunung Ledang" — which will be aired from June 15 (every Monday and Tuesday), and "Judoh Sebelah Pintu" — which is scheduled to be aired from July 27 (every Wednesday and Thursday).

Kung said some 30% to 40% out of the 880,000 HyppTV’s total subscribers were subscribed to Hypp Sensasi package — HyppTV’s first Malay entertainment channel.

By introducing more local entertainment products, Kung hoped it could further boost HyppTV subscribers, while giving a boost to the local entertainment industry.