This article first appeared in City & Country, The Edge Malaysia Weekly on June 22, 2020 - June 28, 2020

In light of the Covid-19 pandemic, Gamuda Land on June 9 launched its online GL WOW campaign to leverage the government’s stimulus package and Bank Negara Malaysia’s overnight policy rate cut. The campaign is part of Gamuda Land’s online property deals, which were introduced on March 23 and have seen more than 200 residential units booked to date.

Gamuda Land CEO Ngan Chee Meng, in a press release on June 9, said the campaign aimed to provide prospective homebuyers with attractive offers and financial solutions during this recessionary time.

Members of Gamuda Land’s loyalty programme will also be entitled to the benefits from the GL WOW campaign as well as from the GL WOW+ campaign, which offers triple referral rewards of up to 3% and double repeat purchase discounts of up to 6% for selected projects.

“We believe this is the time to refresh the group’s marketing strategies, realign business goals and upskill our employees. We have been actively rolling out strategic innovation, developing new skills for an integrated response, diversifying our outreach programmes and introducing attractive marketing campaigns,” said Ngan.

Attractive deals offered in the GL WOW campaign include a 5% return per annum for every payment made until vacant possession, which is double the current fixed deposit rate. Homebuyers will get a new Gamuda Land home and, at the same time, enjoy returns on their investment.

Additional deals include “star buy” units, which enable buyers to save up to RM200,000 when purchasing selected properties; free home furnishing packages; 100% cashback on down payment made with any Citibank card; Shopee vouchers of up to RM10,000; booking fee of only RM1,000; and privileges as a member of GL Friends — a loyalty programme exclusively for Gamuda Land purchasers.

“Our town-making principles, which form a solid foundation for creating sustainable towns and communities, along with the team’s agility to adapt to the new normal, will see us going to market with creative solutions for genuine property buyers or investors. The current market needs some stimulus from both the government and developers, as this is a good time for buyers to invest in properties,” said Ngan.

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