Saturday 04 May 2024
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Far East Organization has launched its Far East SOHO lifestyle brand that will offer SOHO-styled homes with strategic location, connectivity and flexible space. The developer introduced Singapore’s first SOHO development at Central in 2004, creating a new market segment and addressing the needs of an evolving population and their lifestyles. It won further market recognition with its subsequent successful launches of two other SOHO-style apartment projects — The Tennery at Upper Bukit Timah and The Cape at Amber Road. Since 2004, it has sold more than 1,000 SOHO apartments.

The first project to be rolled out under the Far East SOHO brand platform is The Scotts Tower (above), a 31-storey development at 38 Scotts Road designed by Ben van Berkel. It consists of 231 SOHO apartments, with sizes ranging from 624 sq ft one-bedroom units to 3,315 sq ft four-bedroom apartments. Preview of the project is expected to begin in the week of Nov 28, with prices starting from $3,200 psf.
 
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