Event: We can see clearly now

This article first appeared in Options, The Edge Malaysia Weekly, on December 2, 2019 - December 08, 2019.

Kang: This exhibition highlights Philip Morris International’s strong and enduring commitment to the arts

Datuk Ho Kay Tat of The Edge Media Group giving his welcome address

Guests arriving for the brunch event

From left: Geetha Nair, Ho, Datin Karin Ho and Tay Ai Leen

From left: Veronica Choo, CS Poon and Sharon Kong

From left: Farrah Vivien Raguet, Nik Tasha Nik Kamaruddin, Claudia Chuah, Bridget Lim and Rekha Nair

Photographer David Lok (right) explaining his work

Bobby Wong and Lim Wei-Ling

Aja Ng and Datin Elaine Daly

Lee Yen Foong, Ken Choy, Charmaine Chew, Janice Wong and Roger Tan

Katy K’ng and Tan Lae-Hoon

Lok and Danny Choo

Greg Walsh and Suria Zainal

Sue-Ann Lee and Leong Mei Sim

From left: Sharmini Kumar, Raja Shahrul and Elena Tek

Samantha Oon and Balan Muthaliar

Chuah, Lim and Fong Lai Kuan

From left: Adelyn Kong, Ho and Lim Ziling

From left: Daniel Loo, Cecilia Alonso Segura and Ferhat Nazri-Aziz

Vijayaratnam Tharumartnam and Ho

Datuk Rishya Joseph and Timothy Tiah

Chen May Yee

CK Tan

From left: Izzat Salleh, Nadirah Zakariya and emcee Adrian Seet

-A +A

Philip Morris Malaysia partnered The Edge to host a private viewing of its groundbreaking photography exhibition, Unsmoke: Through The Lens of Malaysians

 

What was supposed to be a regular Friday morning turned into a most artistic one recently when The Edge and Philip Morris Malaysia hosted a champagne brunch to treat a select group of clients and associates to a special viewing of the tobacco company’s groundbreaking photography exhibition. Unsmoke: Through The Lens of Malaysians featured the works of three prominent Malaysian photographers — David Lok, SC Shekar and Nadirah Zakariya — who each had three weeks to interpret what the term “unsmoke” meant to them, with the guidance and curation of eminent gallerist, Lim Wei-Ling of Wei-Ling Gallery.

The results were stunning, each a unique testimony to the photographer’s eye and skill.

“This exhibition highlights Philip Morris International’s strong and enduring commitment to the arts,” said Kang Tae Koo, managing director of its Malaysian operations. “The work of the photographers represent the best of Malaysia’s great diversity and talent. Each photographer took a unique and innovative approach to the theme with moving as well as thought-provoking results.”

For those wondering about the correlation between a tobacco company and a campaign that is clearly smoke-free, it is the result of the corporation’s declaration in April that 2019 is “The Year of Unsmoke”, an urgent call to action to smokers, non-smokers, regulators and agents of change alike to drive a better future for the world’s 1.1 billion smokers, their families and loved ones, and communities. A global initiative, it has kicked off in a number of other markets already and is on its way to being a powerful movement to initiate a transformative lifestyle change.

 

DETAILS DOSSIER

 

The elements

 

The Hosts

Kang Tae Koo, managing director of Philip Morris Malaysia, and Datuk Ho Kay Tat, publisher and group CEO of The Edge Media Group

 

The Guests

The guests included but were not limited to Datuk Rishya Joseph, CEO of Reason Asia; Vijayaratnam Tharumartnam, director of group corporate communications at Proton; CK Tan, trustee of Yayasan Nanyang Press; Chen May Yee, Asia-Pacific director at Wunderman Thompson Intelligence; Suria Zainal, head of group corporate communications at CIMB Group; Farrah Vivien Raguet, international move manager of Intermovers Malaysia;
and Nik Tasha Nik Kamaruddin, director of Ipsos Malaysia

 

The Talents

David Lok
SC Shekar
Nadirah Zakariya

 

The Venue

[email protected] Boulevard, Kuala Lumpur

 

The Nibbles

Define:food dished out an array of innovative and delicious canapes, including steamed prawn mousse, smoked duck, soba noodles, curried smoked salmon on blinis with caviar, petite green tea cheese cake and  coconut sago gelée bon bons

 

The Tipple

GH Mumm champagne

 

The Door Gift

Guests left with a coloured Stojo collapsible cup, the world’s first ultra-portable, leak-proof reusable vessel and an eco-friendly gift that makes a difference, considering the billions of disposable cups that end up in landfills annually