The Edge launches one-stop property portal

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KUALA LUMPUR: Following the successful launch of its capital markets portal theedgemarkets.com in October last year, The Edge Media Group (TEMG) yesterday introduced a brand new property portal, theedgeproperty.com, which aims to be the one-stop centre for anything and everything that is related to the property sector.

The comprehensive platform offers not just news, but also analytics and tools that are currently not available on any property portal in Malaysia for more concise and in-depth assessments of various properties — all at just a click of the mouse. Best of all, usage of the platform is free.

The portal currently covers the Malaysia and Singapore property markets, and will start to cover other countries in the region by the end of the year. It is also available as a free app on Apple iOS’ App Store and Google Play Store for android devices.

TEMG executive chairman Datuk Tong Kooi Ong said the theedgeproperty.com is also agnostic and inclusive.

“It is agnostic in the sense that we are a channel or platform that is open to all stakeholders in the industry. We are open to all property agents and agencies, and yes, the listings of properties for sale or rent are free,” he said at the launch of the portal yesterday.

Tong added that besides helping property investors become better informed in their decision-making, theedgeproperty.com aims to help property agents secure more leads and close sales at lower costs, as listings are free.

TEMG publisher and group chief executive officer Ho Kay Tat said the portal will democratise and level the playing field by creating transparency in the dissemination of information that are most relevant to decision-making.

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“As a media organisation, we know we have an important role to help provide better clarity and understanding of what is happening to enable our readers specifically, and the public in general, to make better decisions for themselves,” said Ho.

He added that in conjunction with the launch of theedgeproperty.com, there will be a pullout titled The Edge Property that will be included in The Edge Financial Daily every Friday.

“Print run for the first edition of The Edge Property tomorrow (today) will be 200,000 copies, which will be distributed in the Klang Valley, Penang and Johor Baru. Thereafter, an additional 40,000 copies will be printed every week for this dedicated distribution,” said Ho.

Among the tools that can be found on theedgeproperty.com include an algorithm-generated indicative value based on the most recent real transacted prices called The Edge Fair Value, advanced analytics by area, property type, and projects, and a hot spots tracker on what is trending.

Interestingly, the website also features feng shui consultation, proprietary news and research, free classifieds listing on the secondary market, information on new launches from property developers and a property event calendar.

“We work with all developers who are willing to work with us in launching their projects or selling their properties. We aim to work with all service providers, from plumbers to maid service [agencies],” said Tong.

He added that for developers, the portal can help drive sales, as new launches can be more targeted at potential customers. 

The launch of theedgeproperty.com yesterday was supported by Gamuda Land Sdn Bhd, IJM Land Bhd, IOI Properties Group Bhd, Mah Sing Group Bhd, MKH Bhd, Sime Darby Property Bhd, S P Setia Bhd, Sunway Bhd, Tropicana Corp Bhd and UEM Sunrise Bhd.

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This article first appeared in The Edge Financial Daily, on May 8, 2015.