Doing Good: Reaching out to underprivileged children

This article first appeared in City & Country, The Edge Malaysia Weekly, on December 24, 2018 - December 30, 2018.

Fadzil (back row, fifth from left) and Kong (back row, sixth from left) with the children who received the gifts at the event

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As part of its corporate social responsibility (CSR) initiative, UOA Development Bhd organised a back-to-school campaign called “Kempen Kembali Ke Sekolah” for underprivileged schoolchildren on Dec 13.

New school bags and stationery sets were distributed to more than 500 primary and secondary schoolchildren from low-income families in the Kerinchi area. The event was held at Suria Bangsar South, a community centre operated by ADRF Malaysia and sponsored by UOA. Lembah Pantai MP Fahmi Fadzil was present.

“The back-to-school campaign is aimed at supporting the basic needs of underprivileged schoolchildren. We hope that our contribution will not only ease their families’ financial burden but also provide the children with a head start as they usher in the new school year,” said general manager (projects) Stephanie Kong in a press release.

“This initiative complements our CSR objective and commitment to provide financial assistance to the less-privileged families and children in the communities in which we operate. We will continue our efforts to support such meaningful initiatives as they form the basis of a caring community with the aim to establish a better future for those in need.”

ADRF Malaysia is a non-profit organisation that helps underprivileged and vulnerable children to better their lives through education.

UOA started the campaign in 2015. The developer’s approach to CSR is defined by its corporate philosophy of building excellence with a definitive focus on the areas of education and community activities. Hence, it is actively involved in helping underprivileged children.

Other than the back-to-school campaign, UOA is involved in other CSR initiatives for the Kerinchi community that are organised in collaboration with ADRF Malaysia.

The developer sponsored an English language camp for less-privileged children aged between 10 and 12 years old to help them prepare for their Ujian Pencapaian Sekolah Rendah (UPSR) examinations.

Since 2013, UOA, in collaboration with i-Sina, has extended its support to the bi-yearly free intensive reading programme offered to children living at the People’s Housing Project (PPR) flats in Kerinchi under the JOMBACA Children Literacy Campaign. The children have achieved a reading and passing rate of 85%.