Cover Story: It all began with a spark

This article first appeared in Options, The Edge Malaysia Weekly, on April 23, 2018 - April 29, 2018.
Cover Story: It all began with a spark
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Spark Foundation chairman Tan Sri Saw Choo Boon talks to Shalini Yeap about the new identity of Heineken Malaysia’s CSR arm, its decades worth of experience in environmental conservation and educational initiatives, and its role as a catalyst for change

For Tan Sri Saw Choo Boon, river rehabilitation is an initiative close to his heart. “I grew up near a river — the Perak river, one of the longest in the country. It was a playground for my friends and me. We used to jump in to play or swim around!

“It was a very good experience for my childhood. I hope rivers can be kept clean so that children today and of the future can enjoy the same fun, recreation and comradeship,” explains the chairman of Spark Foundation when asked why the corporate social responsibility arm’s work resonates with him.

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