Cover story: Driving force

This article first appeared in Options, The Edge Malaysia Weekly, on February 3, 2020 - February 09, 2020.
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TaylorMade CEO and president David Abeles talks to Cheryl Poo about the brand’s remarkable comeback, separating from Adidas and building a stand-alone infrastructure under private-equity group KPS Capital, its latest innovations and working with professional golfers

 

He was the child who tagged along to the golf range with the neighbourhood’s older kids who had drivers’ licences. He was the boy who, at age eight, started playing at a nine-hole par-three golf facility in the middle of Connecticut, in the US’ southern New England, and tried his best to model after major championships winner Tom Watson’s swing.

Learning the different forms of playing golf right and understanding orthodoxies in golf traditions from childhood would lead to a profound love for the sport and a career involving it. He would later become CEO and president of TaylorMade Golf Company, one of the largest golf ball and equipment producers in the world.

For the full story, pick up a copy of The Edge Malaysia (February 3, 2020) at your nearest news stands or visit optionstheedge.com.