KUALA LUMPUR (Jan 26): CIMB Bank Bhd and CIMB Islamic Bank Bhd today announced the launch of its CIMB CNY Go Digital, a two-month campaign which runs in conjunction with the Chinese New Year festive season starting from Jan 15 to March 15, 2021.

In a statement today, CIMB said the campaign will assist small and medium enterprise (SME) customers to increase their brand presence online, connect to customers seamlessly, while streamlining HR tasks more efficiently.

CIMB Group’s chief executive officer Victor Lee Meng Teck said, “With the recent implementation of the MCO, we feel that it is our duty to continue this programme so that more SMEs can take advantage of going digital, now with even bigger savings.”

“The CIMB CNY Go Digital campaign will help SME customers leverage the professional capabilities of the Shopmatic and BusinessHR platforms.

“This initiative from CIMB is part of our commitment to continuously put our customers first by delivering innovative and convenient solutions,” Victor added.

Under the campaign, CIMB’s partner Shopmatic, which is a leading e-commerce provider in Southeast Asia, will enable SMEs to easily set up a fully integrated website in 30 minutes via Shopmatic’s B2C platform to increase online sales along with wider audience.

This initiative also allows SMEs to automate and simplify HR tasks, such as payroll, leave and claims whilst taking advantage of discounts of up to 28% and a three-month fee waiver when they subscribe to the BusinessHR platform.

In addition, CIMB is also offering free monthly webinars for customers to learn more about the two solutions which will be held from Jan 22 onwards whereby SMEs will be guided on how they can scale up their businesses through these platforms.