KUALA LUMPUR (May 16): CIMB Group Holdings Bhd is targeting to increase its products' take-up rate with the launch of CIMB FIRST, a platform offering personalised solutions to facilitate financial planning.

CIMB FIRST stands for finance, insure, returns, save and transact, which enable each customer to choose the online profile that best describes them.

CIMB Bank Bhd regional head, preferred banking and segments group consumer banking Desmond Teoh said that the bank acquired a monthly average of 60,000 new customers who chose one product from the bank’s 30-product range.

“Previously, it was a single digit take-up rate for the customers taking up more than one product based on our average 60,000 new customer per month coming to the bank. Usually, the chances of them leaving the bank with one product is higher compared with more products.

“However, after we did the soft launch of our platform (CIMB FIRST) three months ago, we saw an increase of about 15% in customers taking up more than one product offered by the bank,” he said at the press conference after the launch of CIMB FIRST platform by group chief executive officer (CEO) Tengku Datuk Seri Zafrul Aziz here today.

To that, Teoh said the customers would probably choose products like investment, insurance or credit card apart from only opening new savings account.

“Right now, the customers come to the bank for that purpose (opening new savings account) only and from now onwards we want to make sure the customers get the right products with our CIMB FIRST and there is where we are going for in the future,” he said adding that this platform is a value-added service to the customers.

Meanwhile, CIMB group consumer banking CEO Samir Gupta said the platform is a game changer for the group as it offers holistic financial solutions to the customers.

“We aim to be our customers’ financial solutions partner in their life journey, so they can have the peace of mind to lead a more fulfilling life,” he said.

Gupta said customers are free to pick and choose any combination of products now or later, based on their requirements.

“Many of the solutions like savings accounts and credit cards can be applied online, while others like insurance and investments require face-to-face consultation with the officer at a branch,” he added.