KULIM (Oct 1): Bermaz Auto Bhd, the sole distributor of Mazda vehicles in Malaysia, is targeting to sell at least 2,000 units of the newly-launched CX-8 sport utility vehicle (SUV) a year in the country.

According to Bermaz executive chairman Datuk Seri Ben Yeoh Choon San, the locally-assembled CX-8 is an extension of the CX-5 segment.

“We are looking to sell around 2,000 units (of CX-8) per annum, which will make it viable to us. Of course, it all depends on price approval from the government.

“Our prices will be competitive, because the CX-8 is a locally-produced family SUV. Our target customers are those little matured families,” he told reporters after the rollout of the CX-8 at the Mazda Malaysia Assembly Plant here today.

According to Bermaz, the CX-8, which is open for booking, will come in six colours: soul red crystal, machine grey, snowflake white pearl, deep crystal blue, sonic silver and jet black.

Official pricing of the CX-8 will be announced in a couple of weeks, the company said.
 
Bermaz CEO Datuk Francis Lee Kok Chuan, however, has a more ambitious target.

“I think Datuk Seri Ben is being conservative. Personally, I am looking at 2,500 to 3,000 units, that’s my target,” Lee told theedgemarkets.com on the sidelines of the CX-8 rollout event.