KUALA LUMPUR: BMW Group Malaysia yesterday launched the new BMW 640i Gran Coupé, which is now more dynamic and sophisticated with an injected expression of sportiness — the M Sport Package.

“In the automotive world, the BMW Group are specialists when it comes to creating premium sports coupés. Our tradition of imagining, designing and building luxurious yet performance-based four-seat, two-door coupés are well documented in automobile history,” said BMW Group Malaysia managing director and chief executive officer Alan Harris in a statement yesterday.

“With the new BMW 6 Series Gran Coupé, we were able to build on this expertise to create a very appealing sporty and luxurious four-door coupé which sets a new benchmark in an all-new automotive segment,” he added.

The estimated retail prices (on the road, without insurance) of the new BMW 640i Gran Coupé is RM788,800.

It is fitted with a comprehensive range of BMW Efficient Dynamics features, which work to deliver higher efficiency combined with reduced C02 emissions.

Powered by a three-litre six-cylinder in-line engine, the BMW 640i Gran Coupé is capable of generating a maximum output of 320hp with torque peaking at 450Nm, enabling the sports coupé to sprint from 0 to 100km/h in just 5.4 seconds and reach a top speed of 250km/h.

Despite the spectacular acceleration power, the new BMW 640i Gran Coupé remains impressively economical with an average fuel economy which stands at a notable 7.8 litres per 100km and C02 emissions of just 182gm per kilometre.

The BMW 640i Gran Coupé also features a new sports exhaust system with an adjustable flap, which provides a particularly sporty sound when the car is set in Sport mode.

This article first appeared in digitaledge Daily, on August 14, 2015.