KUALA LUMPUR (Aug 19): Battersea Power Station Development Co Ltd has announced that more retail and leisure brands will open in the iconic Grade II* listed Power Station building and in Electric Boulevard — a newly created pedestrianised high street which will run from the south of the Power Station between Prospect Place and Battersea Roof Gardens to the Northern Line underground station.

The Power Station, which comprises two newly restored retail Turbine Halls and part of the Battersea Power Station redevelopment, is set to open its doors in the third quarter of 2022 (3Q22), along with the retailers in Electric Boulevard, according to a press release dated Aug 16.

The Electric Boulevard will be home to a mix of office space, shops, bars and restaurants, park, community centre and a new 164-room hotel from art'otel, the brand's first hotel to open in London.

Following the latest retail signings, 85% of the retail and leisure space inside the Power Station is now exchanged or under offer, with the first stores set to start trading when it opens its doors.

Battersea Power Station Development Co head of leasing Sam Cotton said in a press release: "The consumer experience has never been more important when it comes to creating a new retail destination and we're extremely excited to be working with some of the leading retail, hospitality and dining concepts from around the globe, as well as independent, up-and-coming brands, to bring something new and dynamic to London."

He added: "Our aim has always been to create a visitor destination with something for everyone and the brand mix announced so far demonstrates that we have successfully achieved this."

Battersea Power Station Development Co chief executive officer Simon Murphy said: "The countdown to the Power Station opening its doors to the public for the first time in history is well and truly on. From this autumn, local residents, Londoners and visitors from further afield will be able to see for themselves how the Grade II* listed landmark has been transformed into a retail and leisure destination like no other.

"From the beginning, our shareholders have been committed to giving back to the local community. The opening of the Power Station will not only give members of the public the opportunity to visit and enjoy one of Britain's treasured landmarks. It will also create over 2,500 new jobs and help boost both the local and wider London economies."

Amongst the line-up of new brands announced is Battersea Bookshop, a new stand-alone neighbourhood bookshop from specialist bookseller Stanfords. The unique concept will have a curated collection of art, architecture and design books in a modern, minimalist-designed store to honour the history and architecture of its home within the Power Station.

London fitness brand, Third Space, will be opening a 28,000 sq ft club in 2023, offering space for training, recovery, relaxation and nutrition in Electric Boulevard.

JKS Restaurants will be opening a 24,000 sq ft Arcade Food Hall in the Boiler House at the heart of the Power Station in 2023. The food hall will feature a number of new JKS brands as well as three stand-alone restaurants including award-winning Taiwanese restaurant BAO, and a yet-to-be-announced Thai restaurant.

Also joining the list of retailers are brands like Ace + Tate, IWC, Watches of Switzerland (which carries brands like Rolex, Omega, Breitling, Tag Heuer and Tudor), David Clulow, ROX (the first store to open in London), Castore, Sweaty Betty, lululemon, Battersea Bookshop, Clarendon Fine Art, Venchi M&S Food Hall, Oseyo, Hackett, Theory, Mulberry, Levi's, Pinkom, Petit Pli, Abercrombie & Fitch®, Superdry, Third Space and Rituals.

Meanwhile, Circus West Village, the first phase of the Battersea Power Station development, is home to over 1,800 residents and more than 20 bars, restaurants, cafes, fitness and leisure offerings. According to the statement, the riverside neighbourhood usually welcomes over three million people each year thanks to its annual events.

With the Northern Line extended to give this new riverside neighbourhood its own Zone 1 London Underground station, Battersea Power Station is now within 15 minutes of the West End and the city and is expected to created over 17,000 jobs once the whole project is fully completed. Battersea Power Station is also easily accessible by river bus service, bike, train and on foot.

Sime Darby Property Bhd, S P Setia Bhd, Permodalan Nasional Bhd and the Employees' Provident Fund are custodians of the Battersea Power Station development.