KUALA LUMPUR (May 18): AirAsia Group Bhd has appointed Amanda Woo as the Chief Executive Officer of airasia super app, or previously known as airasia.com, with effect tomorrow (May 19).

She is replacing Karen Chan, who will be assuming a board position with the super app business, according to a statement released today. Prior to this, Woo was promoted in early-2019 to Chief Commercial Officer, whereby she was part of the founding team of the airasia super app. In her new role,  Woo will be reporting to Aireen Omar, President (airasia Digital) AirAsia Group.

According to the airline, Woo joined AirAsia in 2012 and has spearheaded commercial initiatives across various entities under the AirAsia ecosystem. She comes with over 15 years of experience in e-commerce, lifestyle brand and retail marketing with prominent global brands.

“The super app is at an important stage of its growth, focusing on its three verticals – travel, e-commerce and fintech,” said Aireen, adding that it is crucial that AirAsia continues to innovate and find ways to grow the super app’s stickiness with consumers across all three verticals in the quest to become Asean’s preferred super app.

Woo’s experience in the past decade with AirAsia, noted Aireen, will allow her to maximise the strong data, network and technology that the company has built over the years to achieve that goal.

“Amanda Woo’s appointment comes naturally, as she has been working closely alongside Karen to drive the super app since its inception, and is an apt continuation based on her extensive experience in digital e-commerce and ecosystems,” said AirAsia executive chairman Datuk Kamarudin Meranun. “Her promotion will act as a catalyst for airasia super app’s growth sprint, and we are confident that her addition to our leadership team will help to accelerate our progress towards becoming the most preferred super app in Asean,” he added.

AirAsia’s shares closed five sen or 5.88% higher at 90 sen today, valuing it at RM3.44 billion.