KUALA LUMPUR (Feb 8): Malaysia Aviation Group (MAG) is implementing the Target Operating Model (TOM) to enable the group to deliver its Long-term Business Plan 2.0 (LTBP 2.0) in a cohesive and unified manner.

MAG aims to break even by 2023 under the LTBP 2.0.

The new operating model will see the group operating as a full-fledged operating company which will oversee three dedicated profit centres, namely airlines, loyalty & travel solutions and aviation services, according to the group’s statement on Wednesday (Feb 8).

There will be greater emphasis on transparency and accountability through a clear profit and loss reporting structure, with the empowering of each vertical to drive business growth and the diversification of the group’s revenue stream beyond its airlines business.

“The new set-up allows MAG to have a more dynamic reporting structure under each profit centre, including dedicated loyalty & travel solutions and aviation services functions to drive revenue growth, promoting better synergy as the group collectively work towards fulfilling its Long-term Business Plan 2.0 (LTBP 2.0) aspirations of becoming Asia’s leading travel and aviation services group,” said MAG group chief executive officer Captain Izham Ismail.

In line with the new organisational structure, MAG also announced a new senior leadership team. Ahmad Luqman Mohd Azmi was appointed as CEO of airlines to oversee the group’s global, domestic and segmented airlines, including Malaysia Airlines, Firefly, MASwings and AMAL.

For its loyalty & travel solutions portfolio, it covers MAG’s end-to-end travel solutions and loyalty programmes while complementing its established strength and expertise in the airline and aviation service businesses, which include Journify, MHholidays, Firefly Holidays and Enrich. Philip See was appointed as CEO of the portfolio, in addition to being the group’s chief sustainability officer.

Meanwhile, the aviation services portfolio covers cargo, ground handling, training and maintenance, repair and overhaul (MRO) which comprises MABkargo, AeroDarat Services, MAB Academy and MAB Engineering. The portfolio will be overseen by Mohd Nadziruddin Mohd Basri as the CEO of aviation services.

Overall, Izham will continue to steer on the entire MAG business support functions and operations as group CEO of MAG, supported by Boo Hui Yee as group chief financial officer, Bryan Foong as group chief strategy & transformation officer, Datuk Mohd Khalis Abdul Rahim as group chief human capital officer, Lau Yin May as group chief branding & customer experience officer, and newly appointed Clarence Lee as the group’s chief digital & IT officer.