KUALA LUMPUR (April 15): Xidelang Holdings Ltd says today it is going into the production of reusable and washable protective face masks, in collaboration with Fujian BiTiChong Baby Products Co Ltd.

It will be setting up a new material technology division for this venture, and it will be sourcing the necessary material and technology for the products from BiTiChong, the company said in a press statement today.

BiTiChong is principally involved in the development and production of baby and healthcare products, including medical-use and regular-use face masks, it said.

Both parties inked a collaboration agreement on April 13 for the new venture, under which Xidelang will be in charge of manufacture and sale of the masks.

Xidelang is positive on the new venture.

“The demand for stylish, reusable and washable protective masks are anticipated to be huge and on rising trend even after the COVID-19 epidemic, as the lifestyle and daily hygienic habits of the general public are expected to change,” it said.

Xidelang shares closed unchanged at seven sen today, giving it a market capitalisation of RM126.35 million, after some 20.42 million shares were traded.