KUALA LUMPUR (July 2): Casual and sports shoes maker XiDeLang Holdings Ltd is intensifying its focus on its original design manufacturer (ODM) business with the opening of its new industrial park in China to further solidify its presence in the premium market in Europe and the US.

“XiDeLang will continue to leverage on its competitive advantage in the future and we hope to create a solid production facility with a complete supply chain system,” the group’s managing director cum chief executive officer Ding Peng Peng said in a statement today.

“This will enable us to serve the increasing number of global customers as well as strengthen the company’s capabilities and scale in the business,” he added.

Ding said XiDeLang (fundamental: 1.3; valuation: 1.5) will also continue to improve the quality and variety of its products through innovation, research and development activities to produce new models to suit the fast changing consumers’ preference. He added that the company will also enhance its production capacity and cost efficiency accordingly.

Since 2014, XiDeLang has been collaborating with many desired international brands, including Zara, Brooks, Skechers, Diadora, Guess, Kmart, Tommy and Disney.

With the commencement of its new industrial park in China, XiDeLang said it has a number of the world’s most advanced shoes-making production line and the most advanced optimisation and lean production processes.

“With the recognition on the quality of its works from these partners and the gaining growth momentum of its ODM business, XiDeLang’s management team and board of directors are positive on XiDeLang’s outlook from the company’s participation in the ODM industry,” the group said.

XiDeLang closed unchanged at 13.5 sen today, with a market capitalisation of RM178.46 million.

(Note: The Edge Research's fundamental score reflects a company’s profitability and balance sheet strength, calculated based on historical numbers. The valuation score determines if a stock is attractively valued or not, also based on historical numbers. A score of 3 suggests strong fundamentals and attractive valuations.)