KUALA LUMPUR (Nov 27): The Western Union Co, a leader in cross-border, cross-currency money movement, has launched a mobile application (app) and website, westernunion.com, in Malaysia, which enable online money transfers to almost anywhere in the world.

"The digital services in Malaysia enable direct money transfers for payout at Western Union’s retail network of more than half a million agent locations in more than 200 countries and territories, or directly into billions of bank accounts worldwide," it said in a statement today.

“We are accelerating our digital presence to mirror our iconic retail footprint globally and locally to offer customers multi-channel choice to suit all their money transfer needs,” said Western Union regional director for Malaysia and Brunei Steven Wong Weng Leong.

"Our customers still retain the choice to access 2,800 Western Union Agent locations across the country to send money transfers in-person – this reflects our commitment to providing true choice and more options to connect to their families and friends around the world,” said Wong.

Western Union’s mobile app also enables customers who prefer paying for their transactions in person to commence their transaction on the app and then visit an agent location to complete their transaction more quickly.

To commemorate the start of the service, Western Union has announced a launch transfer fee of 99 sen per transaction for sending through the Western Union mobile app and westernunion.com.

Customers can send up to RM3,000 per day and fund their transactions online from their local internet banking accounts with Financial Process Exchange-participating banks.