KUALA LUMPUR (July 7): Homegrown e-commerce ecosystem player Vettons Sdn Bhd has launched its e-commerce platform on its Facebook page this evening.

In a statement, Vettons said it had also revealed Zoni, its “smart shopping” AI companion at the event, where songstresses Yuna and Shila Amzah performed.

Vetton’s head of product Acacia Lee stressed that the e-commerce platform’s mission is to enable an e-commerce ecosystem whereby digital technologies are humanised for the benefit of consumers and merchants.

“While e-commerce has been around for the past two decades, the industry has now arrived at ‘the age of personalisation’,” she said, adding that customers today are more discerning and demanding.

Lee believed that a new generation of smarter shoppers has emerged as a result of the movement control order.

“Hence, we need to continuously ensure high levels of customer satisfaction, which is why it is critical to employ the latest technologies and humanise them for greater speed and agility,” she added.

Lee said the company is on a mission to support local initiatives while providing gainful employment for Malaysians, adding that Vettons today has almost 200 employees.

Meanwhile, Vettons head of marketplace Derek Ng said Vettons has been creating and fine-tuning the various components of its e-commerce ecosystem over the past year.

“We also have an initiative to incentivise merchants on the Vettons platform for we believe in creating win-win situations for both consumers and merchants.

“Vettons also has a platform for brands to maintain control and integrity, while enabling them to conduct target marketing and product data analytics,” Ng said.

Ng also added that products sold on Vettons are genuine, with a strict policy against counterfeits.