UEM Sunrise to unveil Kiara Bay Phase 1 this month

This article first appeared in City & Country, The Edge Malaysia Weekly, on November 4, 2019 - November 10, 2019.

An artist’s impression of Kiara Bay. Pictures by UEM Sunrise

From left: UEM Sunrise general manager (development) Lye Chien Yung, Yap, Anwar Syahrin, UEM Sunrise director (development) Liong Kok Kit and UEM Sunrise chief marketing officer Kenny Wong

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UEM Sunrise Bhd plans to launch the first phase of Kiara Bay, comprising 870 apartments, this month.

Priced between RM600,000 and RM900,000 each, the units will have built-ups of 800 to 1,250 sq ft. The development’s facilities will include swimming pools, a gymnasium and a sky deck. It is scheduled for completion by the fourth quarter of 2023.

During the unveiling of the Kiara Bay master plan at the Kiara Bay sales gallery on Oct 24, UEM Sunrise managing director and CEO Anwar Syahrin Abdul Ajib said Phase 1 is targeted at the second-generation Kepong residents who would like to stay in the area and are open to high-rise living.

“We reckon that the buyers will come from within a 2km radius of Kiara Bay as well as those who frequent Kepong Metropolitan Park. We have noticed that there are a number of singletons aged 25 to 35 and our first phase — which will offer smaller units — is catered for this market,” he added.

“Nevertheless, our strategy is to design for multigenerational communities because there will be people who would want to live with their parents. So, we reckon that there will be quite an interesting mix in Kiara Bay. Our study has shown that the younger generation, who are living in Kepong, want to stay there because of its complete ecosystem.”

The sales gallery is part of a community retail area that will have several retail units and will be opened next May.

Located next to Kepong Metropolitan Park, the

RM15 billion Kiara Bay is a joint venture between UEM Sunrise and Melati Ehsan Group. The development is slated to become the next Mont’Kiara, with residential units, a retail mall, office spaces, hotels, healthcare centres and educational institutions on a 73-acre tract.

The development is accessible via the Middle Ring Road 2 (MRR2), Lebuhraya Damansara-Puchong,

Duta-Ulu Kelang Expressway, Jalan Kuching and Jalan Kepong. There will be two new interchanges that will provide direct access from MRR2 to Kiara Bay. The nearest mass rapid transit (MRT) stations are Kepong Baru and Jinjang on the Sungai Buloh-Serdang-Putrajaya line.

Kiara Bay has an urban liveability concept and the developer is focusing on building communities and an inclusive environment for residents.

According to Anwar Syahrin, Kiara Bay — a 15 to

20-year regeneration project — will have integrated master planning and a diverse range of product types, amenities and community services such as auxiliary police and shuttle buses to the nearest MRT stations.

“Leveraging our experience and success in developing Mont’Kiara and our JV partner Melati Ehsan’s track record in construction management, we want to create the same value with Kiara Bay, so that homebuyers and investors will enjoy capital growth in their assets,” he said.

Melati Ehsan Holdings Bhd group chairman Tan Sri Yap Suan Chee said UEM Sunrise’s expertise in township development is what attracted the company to the partnership.

“We are excited to be on this journey with UEM Sunrise to create something new in Kepong. Combined with the way this master plan is detailed and the character that it embodies, Kiara Bay will become the industry’s benchmark of urban township,” he added.