UEM Sunrise launches online Hari Raya campaign

This article first appeared in City & Country, The Edge Malaysia Weekly, on May 25, 2020 - May 31, 2020.
-A +A

UEM Sunrise has launched its online Hari Raya brand campaign, titled “Home is where Raya is”. All Malaysians are invited to take part by sharing videos and photos of their unique Hari Raya Aidilfitri moments and preparations.

Chief marketing officer Kenny Wong said in a press release that the campaign aims to show that everyone can be joyful and spread cheer in their own homes even during the most challenging of times.

“Hari Raya celebrations may not be the same without the usual gatherings and visits to the homes of those nearest and dearest. But it does not mean that we cannot create our own happy traditions during these times of a new normal, in light of the Conditional Movement Control Order. There are still plenty of other Hari Raya traditions that we can bring to our own home,” he said.

In the days leading up to the celebration, the public is invited to share their activities at home during Ramadan, such as performing tarawih prayers together or spending time with the family.

Other activities that can be shared include preparations for Hari Raya, such as putting up decorations, spring cleaning and unboxing online purchase items, as well as the excitement on the eve of Hari Raya, with the lighting of lampu raya, playing with fireworks and trying out Raya outfits.

Share the videos and photos on social media with the hashtag #HomeIsWhereRayaIs. Tag @UEMSunrise on Facebook or @UEM_Sunrise on Instagram until June 1 and stand a chance to win up to RM3,000 in cash and other attractive prizes.

The public is encouraged to be creative and innovative in their video and photo submissions.

You can also send in your Hari Raya Aidilfitri family portraits using the same hashtag or tags to get together under “one roof” with others who are celebrating the occasion, as UEM Sunrise will stitch it to create the longest ever family photo on its Instagram feed.

“True to the brand tagline of ‘Find Your Happy’, we want to bring Malaysians on a journey of optimism and positivity. We have a lot to be thankful for this Hari Raya season. Malaysians are a resilient lot and I believe that Malaysia will bounce back stronger in the months to come as we are all in this together,” Wong added.

This year’s campaign is a continuation of the award-winning “Rumah Happy Aidilfitri” campaign last year, which told the story of two bickering brothers who ultimately put aside their differences to celebrate Hari Raya with their beloved grandma.