Touch 'n Go, Mr DIY announce strategic collaboration

From left: Touch 'n Go group CEO Effendy Shahul Hamid and Mr DIY CEO Adrian Ong

From left: Touch 'n Go group CEO Effendy Shahul Hamid and Mr DIY CEO Adrian Ong

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KUALA LUMPUR (July 19): Touch 'n Go Group and Mr DIY Group (M) Bhd announced today several strategic collaboration to enhance customer experience across online and offline channels, while working on a more relevant approach to marketing through personalization of offers using data and analytics capabilities.

In a joint statement, the companies announced that shoppers can already top up their Touch 'n Go cards at all Mr DIY stores as well as use their Touch 'n Go eWallet to make payments for purchases in-store as well as online. 

The strategic partnership allows Touch 'n Go eWallet users to seamlessly browse Mr DIY’s catalogue, order and pay for the items they want, and have the purchases delivered, or ready for pick-up at their store of choice, and will be launched in the third quarter of 2021.

The partnership will allow for several analytics and personalisation initiatives in the near future, that will enable Touch 'n Go eWallet users access to personalized offerings on MR DIY’s online and offline channels.

“Winning in today’s business environment requires forging strong partnerships with like-minded brands, in order to deliver clear value propositions to customers and users. We think that we have a perfect partner in Mr DIY, and together we hope to pave the way for superior offerings for both our sets of customers,” said Effendy Shahul Hamid, group chief executive officer of Touch 'n Go Group.

“Touch 'n Go and Mr DIY are iconic home-grown brands with a strong view of being hyper customer centric; with an unending focus on delivering superior value across the customer experience chain,” added Effendy.

Adrian Ong, chief executive officer of Mr DIY, said, “We are constantly looking for new and innovative ways to make Mr DIY more accessible to more customers nationwide. This partnership with Touch 'n Go is a major step in making shopping at Mr DIY cashless and rewarding. More importantly, this move makes shopping at Mr DIY even more convenient by taking our promise of 'Always Low Prices' right into the screens and devices of customers. This is a major milestone in our aim of becoming the nation’s preferred retailer, and we thank the Touch 'n Go team for making it happen.” 

Jenny Ng