Thursday 25 Apr 2024
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(May 27): The Malaysian Insider (TMI) saw an increase in its readership for the first quarter of the year, hitting the one million mark of unique visitors for the first time in March, with 1.012 million visitors.

The news portal, which was bought over by The Edge Media Group last year, is now the third most visited news-information website in the country.

TMI is behind Malaysiakini and The Star Online, which recorded 1.124 million and 1.107 million unique visitors in March respectively, but is quickly closing the gap.

TMI was 24% behind the leader in January but the latest comScore’s Media Matrix report showed that the website is gaining ground on the leaders as it is only 10% behind Malaysiakini and 8% behind The Star Online.

Both Malaysiakini and The Star Online recorded a decrease in monthly unique visitors but TMI recorded an increase of more than 6% in its readership from January to March.

Mainstream media news portals Berita Harian, Utusan Malaysia and Harian Metro suffered a sharp dip in unique visitors from January to February but recovered some ground in March.

The monthly data is provided by international Internet analytics firm comScore which supplies data to various international organisations. – The Malaysian Insider

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