Thursday 25 Apr 2024
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(Aug 21): The Malaysian Insider (TMI) today won the bronze prize under the media network category at the Putra Brand Awards 2015.

This is the first time TMI has received a prize in the awards, which is in its sixth year.

TMI managing editor Lionel Morais accepted the award on behalf of the news portal at the award ceremony in Kuala Lumpur this evening.

TMI bagged the bronze along with the The Star Publications and television channel ntv7.

Astro, TV3 and radio channel Era jointly bagged the gold, while the silver award went to Malaysiakini and Hitz.fm.

The Putra Brand Awards is organised by the Association of Accredited Advertising Agents Malaysia (4As) and endorsed by the Malaysian External Trade Development Corporation (Matrade).

"More than 6,000 respondents voted for their favourite brands across 24 categories in a nationwide survey," the organisers said in a statement.?

Brands are evaluated based on popularity and relevance to Malaysian consumers, it added.

Among the factors surveyed are customer impression of a brand, intent to purchase and whether consumers would recommend a brand to others.

The Malaysian Insider began publishing on February 25, 2008 and is now under The Edge Media Group. – The Malaysian Insider

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