Friday 29 Mar 2024
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KUALA LUMPUR (April 28): Telekom Malaysia Bhd (TM) did not rule out the possibility of revising its pricing and product offerings amid the intense competition in the industry.

Its managing director cum chief executive officer Tan Sri Zamzamzairani Mohd Isa said product pricing and offerings are always market driven, but TM will also compete on pricing whenever there is a requirement for it to do so.

"We are in a competitive environment, we will compete on price where we see fit, but for TM, we will always want to compete in value. So it is not just pure pricing, more importantly is the value we can provide to our customers," he told a media conference after TM's annual general meeting today.

Zamzamzairani said TM recently introduced new broadband packages to get customers to upgrade their plans.

"We have just introduced new plans, Unifi Advanced and Unifi Pro, which provide customers even better experience with higher speed and value-added packages. Once we have these high-end packages, it is about how well we can persuade them to upgrade," he said.

"We are seeing encouraging growth, with customers moving up to higher speed. About 46% of our customers are now using packages that have more than four megabytes per second (mbps)," he added.

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