Friday 19 Apr 2024
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KUALA LUMPUR (May 30): US-based Texas Chicken quick-service restaurant (QSR) chain's Malaysia and Brunei franchisee Envictus International Holdings Ltd is expected to invest at least RM230 million to open 115 new Texas Chicken outlets which would include the QSR's first entities in Sabah and Sarawak.

In a statement on Monday (May 30), Singapore-listed Envictus, which already operates 85 Texas Chicken restaurants across Peninsular Malaysia, said the planned 115 new Texas Chicken outlets will bring Envictus' total Texas Chicken restaurant count to 200 by 2030.

"Envictus, an established food & beverage group, effective May 20, 2022, has renewed its international multiple unit franchise agreement with US-based Cajun Global LLC, to continue to develop and operate Texas Chicken restaurants in Malaysia and Brunei.

"Almost 60% of Texas Chicken restaurants [under Envictus] are centred in the Klang Valley, and over half of its existing outlets are located in high-traffic malls nationwide (Malaysia). With the renewal of the franchise agreement, the company is expected to invest at least RM230 million to open 115 new Texas Chicken restaurants by 2030, which include its maiden foray into Sabah and Sarawak," Envictus said.

Envictus said it was first awarded the franchise rights for the Texas Chicken QSR chain in July 2012, and that the first Texas Chicken restaurant in Malaysia was launched in January 2013, through Envictus' wholly-owned subsidiary Texas Chicken (M) Sdn Bhd.

Moving forward, Envictus said it plans to build more drive-thru Texas Chicken restaurants and expand delivery services to provide greater convenience to consumers.

"The new restaurant openings and robust growth prospects are expected to create more job opportunities for Malaysians and raise the company's staff strength to an estimated 6,000 employees by 2030," Envictus said.

Edited ByChong Jin Hun
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