OUT with the old “High Definition”, and in with the brand new “Ultra High Definition” (UHD). As if watching movies and TV shows in HD isn’t good enough, we can now watch them in UHD, featured in Samsung’s newly unveiled SUHD TV. Designed to elevate our viewing experiences, this television features a SUHD remastering engine which optimises all content being played to match the colour and brightness for the SUHD TV, and a stylish curved design for a more immersive viewing experience.

See more and feel more with the TV’s stunning contrast, striking brightness and spectacular colour packed into its UHD detail. Samsung has managed to achieve this through the use of nano-crystal technology that transmits a spectrum of colours depending on their size, and subsequently produces the highest colour purity and light efficiency available in the market today.

Ever looking towards the future, Samsung has also partnered with leaders in the filmmaking industry to promote and secure a steady growth of comprehensive UHD ecosystems. In order to establish premium UHD quality standards, they have announced the UHD alliance — a coalition of companies united to set the bar for next generation video entertainment. Amongst the things that they are currently working on are innovations in video technologies, higher resolutions, higher dynamic range, a wider colour gamut and immersive 3D audio.

In addition to the technological advances that Samsung has managed to cram into these new television sets, it has also designed them to be modern and minimalist — styles that are in trend today. Mounted on a wall, the SUHD sets are intended to replicate the look of an art piece instead of a piece of equipment.

The Samsung SUHD TVs come in three series: the JS9500, JS9000 and the JS8000 which range from 55 to 58 inches in length. The retail prices for each are: RM39,999, RM24,999 and RM9999 respectively, inclusive of 6% GST.

This article first appeared in The Edge Financial Daily, on April 13, 2015.