KUALA LUMPUR (Sept 27): Sustainable Brands, an annual sustainability conference promoting the adoption of sustainability practices, will be hosting a Malaysian edition here on Oct 8 and 9.

The conference known as Sustainable Brands Kuala Lumpur 2019 (SB’19KL) carries the theme ‘Future Forward’ and will showcase the role of science, technology, innovation and partnerships in putting sustainability into action.

“SB’19KL will provide an instant immersion into sustainability and its importance, as well as the role brands can play in creating a sustainable future through industry and brand transformation,” said ,” said Gerald Miranda, group chief executive officer and convenor of SB’19KL.

“Delegates will be able to discover how different industries from tech, fashion, financial services, to academia, NGOs and social enterprises are integrating sustainability into their business philosophy and operations to ‘profit with purpose,” he said.

The conference, to be held  at The Majestic Hotel Kuala Lumpur, will kick-off with a keynote address by Energy, Science, Technology, Environment and Climate Change Minister Yeoh Bee Yin, who will touch on responsible consumption and the circular economy.

Other notable speakers include Niloy Banerjee, United Nations Development Programme (UNDP) Resident Representative for Malaysia, Singapore and Brunei, who will share specific initiatives and insights on UN Sustainable Development Goals in Malaysia.

“The global Sustainable Brands community remains at the forefront of sustainability-led brand innovation. Many have already made significant progress embedding sustainability into the core of their organizational strategy and are now testing what this means at the product and service-design level.”

“What is exciting is that we are seeing uncommon partnerships that are further unlocking new ways to tackle systemic roadblocks and bringing new business models to market more quickly. Our goal for SB’19KL is to provide a strong platform for corporates, enterprises and NGOs to access and leverage these insights, challenges and innovations,” Miranda said.

Acacia Blue is the Country Partner for Sustainable Brands US in Malaysia and Singapore.