Strong response to UEM Sunrise’s Serimbun in Johor

This article first appeared in The Edge Financial Daily, on February 9, 2018.

(From left) UEM Sunrise project director Zamri Yusof, Roslan, and Loh at a media preview in Iskandar Puteri yesterday. Photo by UEM Sunrise

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ISKANDAR PUTERI: UEM Sunrise Bhd will be launching its latest landed residential development dubbed Serimbun here tomorrow.

The RM139.3 million gross development value freehold development — comprising 215 units of two-storey link houses over 23 acres (9.31ha) in Iskandar Puteri and adjacent to the matured Bukit Indah township — has garnered  over 1,500 interested homebuyers’ registration within a month.

“This is truly a testament to the confidence and support the public has in UEM Sunrise and our quality developments,” said UEM Sunrise chief operating officer of development Datuk Roslan Ibrahim in his speech during a media preview here yesterday.

“In this challenging economy, it is precisely our versatility to cater to market demands that sets us apart from our competitors, and we will continue to strive to deliver quality products that suit the needs of the public,” he added.

Typical intermediate units at Serimbun are 20ft by 70ft and come with built-ups ranging from 1,993 sq ft to 2,117 sq ft. Prices start at RM630,000 for an intermediate unit to RM1.4 million for a corner lot with balcony. Units come with four bedrooms, three bathrooms and purchasers can opt between two facade and roof designs — traditional pitch roof or contemporary flat roof. The development is slated to be completed in early 2020.

The developer is currently offering subsidised legal fees on sale and purchase, and loan agreement, stamp duty on loan agreement and memorandum of transfer. Bumiputera buyers are entitled to a 15% discount.

“The prices we have set for each residential unit of Serimbun do not exceed RM1 million, with the exception of a few corner units. Hence, this development, despite its strategic location and extensive amenities, remains highly accessible and attainable to many segments of the market,” said Roslan.

The site is a 35-minute drive from the Sultan Abu Baker CIQ Complex and Singapore’s Tuas Checkpoint. Easy access to the Second Link Expressway and Coastal Highway brings near major amenities in Iskandar Malaysia to the development including Columbia Hospital, AEON Bukit Indah Shopping Centre, Giant and Tesco hypermarkets and fully integrated education hub EduCity, comprising universities, higher education institutions, research and development centres, recreational and sports facilities. Serimbun is also near entertainment and leisure destinations such as Legoland Malaysia Resort, Puteri Harbour Family Theme Park, Mall of Medini, Horizon Hills Golf & Country Club and Puteri Harbour Marina.

The development enjoys a low nine units per acre density and features vast open spaces and pockets of green. “Residents will also have access to a host of recreational amenities, such as fitness facilities, parks and futsal lawns within a well-secured gated community,” said Roslan.

“Serimbun also demonstrates our ability to not only deliver luxurious high-quality developments, but our ability to cater to current market demand for affordable, mid-market products,” he added.

According to Roslan, demand for landed property is always good in Johor and based on detailed market survey, the developer found gated landed developments the most favoured by homebuyers in the region. “With the strong registration rate, we are anticipating a positive take-up,” he said.

UEM Sunrise chief marketing officer Pam Loh said Serimbun appeals primarily to owner-occupiers, young families that want to live near their parents, currently residing in the neighbouring suburbs such as Taman Bukit Indah and Taman Perling.