SINGAPORE (July 22): Enterprise Singapore (ESG), Sentosa Development Corp (SDC) and the Singapore Tourism Board (STB) have announced the launch of SingapoRediscovers, a campaign that supports local lifestyle and tourism business, and encourages Singaporeans and residents to explore different sides of Singapore.
The agencies have set aside S$45 million (RM138.13 million) for the campaign and its supporting marketing initiatives. Through a wide range of partnerships with lifestyle and tourism businesses, business associations, community groups and e-commerce platforms, the campaign will offer unique and value-for-money experiences, packages and promotions for locals.
This is the largest campaign introduced in Singapore to drive local demand, and the first since Step Out Singapore after the severe acute respiratory syndrome (SARS) in 2003, and BOOST (Building on Opportunities to Strengthen Tourism) in 2009 after the global financial crisis ... (click on link for full story on theedgesingapore.com).