KUALA LUMPUR: UK-originated sports retailer Sports Direct plc set up its 11th Malaysia outlet at Intermark Mall here via a joint venture with MST Sports Sdn Bhd.
The opening of the store yesterday was jointly witnessed by Sports Direct Malaysia managing director Paul Gibbons, group chief executive officer Dave Forsey, British High Commissioner to Malaysia Vicki Treadell and Olympic Council of Malaysia president Tunku Imran Tuanku Ja’afar. The outlet is the anchor tenant for Intermark Mall and it occupies 13,000 sq ft of floor space that houses various international sports and sports lifestyle brands.
Moving forward, Sports Direct is considering opening another nine outlets in Malaysia this year.
Asked if such an investment decision is justifiable in the midst of slower consumer spending sentiment in Malaysia, Gibbons conceded that these openings in the pipeline are planned based on a medium- to long-term basis.
“The main reason we brought in Sports Direct to Malaysia was because of its proven business model as a multi-brand, multi-sport concept offering consumers unparalleled value and variety,” Gibbons told pressmen after the launch of the Intermark Mall outlet.
This article first appeared in The Edge Financial Daily, on February 13, 2015.