KUALA LUMPUR: Six lucky winners gained more than RM2.3 million when they won the chance to purchase Tropicana Corp Bhd’s prime properties at half the listed selling prices through the Tropicana Dream Investment Campaign.

They were Lim Kean, Helen Lee, Narentharen Selvarajah, Vun Siew Fui, Kelvin John Nathan and Chiam Ah Moy.

The one-of-a-kind investment campaign ran from March 6 to April 16, a period of six weeks which saw one winner selected each week.

In a statement last Friday, Tropicana said the winners had the chance to “double” their investments in Tropicana’s prime properties, such as Tropicana Avenue, Petaling Jaya, listed at RM959,900, Tropicana Heights, Kajang, listed at RM835,800 and Tropicana Cheras,  listed at RM747,520.

Hosted on the Tropicana Facebook page, the contest required participants to select their favourite Tropicana property and share their Tropicana Dream Investment Campaign posts.

Throughout the contest period, Tropicana also gave away other prizes, such as iPad mini, iPad Air, iMac, MacBook and Samsung Galaxy Note, to its weekly quiz winners and for the highest social media shares on Facebook.

“The campaign was part of the group’s latest initiative to further engage with our customers and the community via digital and online platforms,” Tropicana head of marketing and sales Ung Lay Ting said in the statement.

“It took us weeks to tabulate the results and gave us the wonderful opportunity to understand our customers’ needs and why they choose to invest in Tropicana’s properties,” she added.

This article first appeared in The Edge Financial Daily, on June 22, 2015.