SINGAPORE (March 25): Not too long ago, the banks started pushing out credit cards to court mobile phone-wielding millennials with cash backs, dining discounts and travel perks. Now, Singapore’s largest telco is taking a leaf from their playbook.
“We are going to go big on digital and lifestyle,” says Yuen Kuan Moon, CEO of Consumer Singapore at Singtel.
Already, the telco offers a number of lifestyle services, including electricity packages with Geneco and restaurant reservation through its fully owned HungryGoWhere.
Now, Singtel is is rolling out two new initiatives. It is offering 12-month Amazon Prime membership free to new and re-contracting mobile and broadband bundle customers. This will include the Prime Now, Prime Video and gaming platform Twitch Prime services.
The telco is also trying to court users with a new mobile plans under a catchy banner called GOMO (Get Out More Often), with services ranging from...(click on link for full story on theedgesingapore.com)