Saturday 20 Apr 2024
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SINGAPORE (Nov 16): Financial technology (fintech) group ayondo has acquired investor education app, Tradehero for an undisclosed sum.

The acquisition is for Tradehero’s brand outside of China and the US, further expanding ayondo’s footprint in Singapore.

“For ayondo, mobile technology is a big part of the Group’s strategy for expansion and growth,” says Robert Lempka, chief executive officer, ayondo.

“The TradeHero brand is extremely well established in Asia and was the missing piece in our product range,” he adds.

Tradehero is a gaming app which teaches users to trade and invest in a virtual investment network where users can win real cash.

“ayondo and TradeHero share the same vision, that is to democratise the world of investing through easy-to-use disruptive technology and knowledge sharing,” says Dominic Morris, co-founder, Tradehero and new head of innovation, ayondo.

ayondo is currently engaged in advance negotiations with an SGX-listed company for a reverse takeover to be the first fintech company listed on the Singapore Exchange.

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